Thousands Wait Overnight At Microsoft Stores For Second Generation Zune
NEW YORK—In a year that saw the release of such best-selling products as the Motorola RAZR 2 V8 and the wildly popular Casio XD-SW4800 handheld dictionary, no personal electronics product launch was more highly anticipated than the November 13 debut of the second-generation Microsoft Zune mp3 player.
The sleek new Zune, whose record-breaking sales have made the Zune name synonymous with “mp3 player,” was so sought-after that thousands formed long lines outside hip, minimalist Microsoft Stores across the country days before the device went on sale. In Midtown Manhattan, the hysteria reached such a fever pitch that some were willing to pay as much as $200 for a spot in line.
“How could you not want one?” said self-described “Microsoft fanatic” Maria Arkin, who, like many others scrambling to be among the first to get their hands on the new Zune, expressed disappointment upon learning that sales were limited to just two units per customer. “It’s amazing. There’s just nothing else like it on the market.”
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