Get SMART with your PPC campaigns – part 1
When looking for ways to optimize you PPC management campaign you can’t go wrong using the SMART goals principle – Specific, Measurable, Attainable, Realistic and Timely. Read on to find out how this simple aid can help your pay per click success:
Specific
There seems to be a tendency to drive for more, more, more in PPC campaigns. You need more revenue, more orders and more clicks. And although aiming for ‘more’ isn’t a bad start it’s very vague. Start off all your PPC campaigns with a definitive goal. For example ‘To improve click through rates by 5 per cent within one month period’ or ‘To increase orders via SEM by 3 per cent.’ This way you can remain focused on the campaign in hand whether starting a new campaign or renewing an old one.
Measurable
The ability to run a successful PPC campaign is about being able to monitor traffic and sales accurately. You need to carry out analysis on your keywords and ad groups on a regular basis to ensure you have fully optimised campaigns. As well as getting most out of those ads and keywords that do perform and convert you need to identify those that consistently fail to produce orders. There are many tests you can carry out to analyse the effectiveness of your campaigns and you should set up your testing at the outset of a campaign once you have identified the goals you have in mind.
At www.clickconsult.com, we can help to run your pay per click campaigns like clockwork.
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